It is particularly engaging for kids, even those who show absolutely no interest in the sciences, I imagine because they're not even aware they are learning as they play along. It is largely interactive and you definitely cannot help yourself from playing along with visual, auditory, and other cognitive experiments sometimes with very surprising results. Unlike other science programmes that talk at you, Brain Games is designed to actively encourage you and your kids to get involved. Now that may seem a little high brow but it's format is far less complicated and geared largely towards children so the experiments and explanations are well illustrated and very simple to understand.
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